{
  "frozen_at": "2026-09-25T09:20:07-03:00",
  "frozen_by": "session, before any collection",
  "origin": "Written from Picture the Stars' public catalogue and occasions (picturethestars.co.uk: star maps, moon maps, location maps, star map jewellery; couples, weddings, births, memorials, Christmas). Not a sample of real search volumes.",
  "context_line_for_the_page": "UK shopping intent. UK location requested where supported. API observations, not a representative sample of UK users.",
  "discovery": [
    {
      "id": "d01",
      "kind": "star_map",
      "q": "Where can I buy a personalised star map print in the UK?"
    },
    {
      "id": "d02",
      "kind": "star_map",
      "q": "What's the best personalised star map company in the UK?"
    },
    {
      "id": "d03",
      "kind": "star_map",
      "q": "Best star map gift for an anniversary, delivered in the UK"
    },
    {
      "id": "d04",
      "kind": "star_map",
      "q": "Custom night sky print for our wedding date: which UK shops are good?"
    },
    {
      "id": "d05",
      "kind": "star_map",
      "q": "I want a print of the stars on the night we met. Where can I get one made in the UK?"
    },
    {
      "id": "d06",
      "kind": "star_map",
      "q": "Personalised star map for a new baby's birth date, UK"
    },
    {
      "id": "d07",
      "kind": "star_map",
      "q": "Memorial gift idea: a star map of the night someone passed away. Which UK sites do this well?"
    },
    {
      "id": "d08",
      "kind": "star_map",
      "q": "Are star map prints accurate? Which UK sellers use real astronomical data?"
    },
    {
      "id": "d09",
      "kind": "star_map",
      "q": "Personalised moon phase print for a birthday, UK shop recommendations"
    },
    {
      "id": "d10",
      "kind": "star_map",
      "q": "Personalised star map necklace UK"
    },
    {
      "id": "d11",
      "kind": "broad_gift",
      "q": "Unique personalised anniversary gift ideas UK"
    },
    {
      "id": "d12",
      "kind": "broad_gift",
      "q": "Sentimental gift for my girlfriend in the UK under £50"
    },
    {
      "id": "d13",
      "kind": "broad_gift",
      "q": "Personalised wedding gift ideas for a couple, UK"
    },
    {
      "id": "d14",
      "kind": "broad_gift",
      "q": "Personalised Christmas gift ideas for my wife, UK"
    },
    {
      "id": "d15",
      "kind": "comparison",
      "q": "Star map print or city map print: which personalised print makes a better gift? UK"
    },
    {
      "id": "d16",
      "kind": "broad_gift",
      "q": "Best personalised print gifts in the UK"
    }
  ],
  "brand_diagnostic": [
    {
      "id": "b01",
      "q": "Is Picture the Stars any good? Reviews of picturethestars.co.uk"
    },
    {
      "id": "b02",
      "q": "Picture the Stars or The Night Sky: which star map is better?"
    },
    {
      "id": "b03",
      "q": "How long does Picture the Stars take to deliver in the UK?"
    },
    {
      "id": "b04",
      "q": "Does Picture the Stars use real astronomical data for its star maps?"
    }
  ],
  "consumer_subpanel": {
    "chosen_before_results": true,
    "question_ids": [
      "d01",
      "d02",
      "d03",
      "d05",
      "d07",
      "d11"
    ],
    "products": [
      "ChatGPT (chatgpt.com, logged out, isolated browser context: see each observation for the exact mode)",
      "Google Search (AI Overview shown or not)",
      "Perplexity (perplexity.ai)"
    ],
    "observations_per_product_per_question": 2
  },
  "api_panel": {
    "engines": [
      "OpenAI API with web search (user_location GB)",
      "Perplexity Sonar via OpenRouter (location only if supported)",
      "Anthropic API with web search (user_location GB)"
    ],
    "passes": 3,
    "planned_calls": 180,
    "budget_usd_hard_stop": 10
  },
  "frozen_at_note": "Corrected at 10:24 -03:00 from the file modification time (the value 09:45 written by hand was wrong). First consumer observation sent at 09:26 -03:00, first API call later: the panel was frozen before any collection. No question was changed."
}